Target
Urban households
Current participation
42%
Making recycling the default option for households.
Mechanism: Making recycling the default reduces friction and makes the desired behavior easier to choose.
Sending timely reminders about recycling schedules.
Mechanism: A timely reminder increases the likelihood that people remember to perform the desired behavior.
Showing neighborhood recycling participation rates.
Mechanism: Showing that many peers participate can increase perceived social norms around the behavior.
Providing a financial reward for recycling participation.
Mechanism: A financial reward increases the immediate perceived benefit of participating.
Framing non-recycling as a loss rather than recycling as a gain.
Mechanism: Framing non-participation as a potential loss can increase motivation through loss sensitivity.